January 22, 2019

The world of advertising is constantly advancing, which leads to the development of many new concepts. If you are in this field, you know that it is impossible to avoid hearing the terms earned, paid and owned media. They are discussed in several classes, organizations...

November 30, 2018

If you use social media everyday, like most of us do, you are seeing and most likely participating in viral marketing. Viral marketing has become an important tool in the most recent years of the marketing world. What exactly is viral marketing, and why has it become s...

November 27, 2018

When it comes to planning a Thanksgiving feast, there are many steps you must take in order to make the evening successful and your company satisfied. The same goes for the world of PR. When there is a crisis at hand, or a new product launching, there are many strategi...

November 16, 2018

Public relations tactics often amaze and impress consumers. However, each year, there are a couple instances where companies missed the mark. As this year comes to a close, let us identify this year’s top five PR fails, which are listed below. Let this list serve as a...

November 6, 2018

Halloween: a-one-of-a-kind holiday where people can become anyone or anything. It is also a great time for companies to let their marketing and creativity shine through, using Halloween to their advantage. I am going to share with you three of the most spectacular and...

November 6, 2018

My first homecoming at Ohio University was an amazing experience. Being a part of 1804 Communication gave me a greater connection to homecoming because I had awesome people to share it with. We started the weekend off by attending the “Yell Like Hell” pep rally put on...

April 24, 2018

People use their smartphones daily to text, tweet, search the web and even make instant purchases. This makes consumers’ lives easier and fast-paced, but it also changes the rules for marketing advertisers. Successful companies must learn how to use mobile advertising...

April 16, 2018

Springtime, the perfect time to go hiking. What is even better than hiking? Looking good while doing it of course. This fabulous list will help anyone, from beginner to expert, look good and feel good when they hit the trails.

1. Graphic Baseball Cap

Keep the rays from h...

April 9, 2018

            To most people, Indiana Jones and his outlandish treasure hunts are simply works of fiction. But, there exist people who wish they could go on a similar adventure. What if I told you, you could?

            G...

April 4, 2018

With companies like Amazon making our consumer behavior and purchases much more convenient and affordable, it was only a matter of time before the next layer of the consumer equation was added; augmented reality.

According to an article from Reality Technologies, augmen...

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